TWIN TRANSITION: THEORETICAL BACKGROUND, EMPIRICAL INSIGHTS, AND INTEGRATED APPROACH

Daniel Schallmo and Daniel Jehle ()
Additional contact information
Daniel Schallmo: Institute for Entrepreneurship, Innovation, and Sustainability, University of Applied Sciences Neu-Ulm, Wileystrasse 1, 89231 Neu-Ulm, Germany
Daniel Jehle: Institute for Entrepreneurship, Innovation, and Sustainability, University of Applied Sciences Neu-Ulm, Wileystrasse 1, 89231 Neu-Ulm, Germany

International Journal of Innovation Management (ijim), 2025, vol. 29, issue 05n06, 1-44

Abstract: This study explores the concept of Twin Transition (TT), defined as the integrated process of aligning digital transformation with sustainability to achieve operational efficiency, environmental responsibility, and organisational resilience. Rooted in theoretical foundations and supported by expert insights, the research emphasises TT’s dual potential to drive innovation and address global challenges through advanced digital tools such as the Internet of Things and artificial intelligence. The study employs a design science research methodology to iteratively develop and validate the Integrated Approach to Twin Transition. This approach comprises five phases: Initial Assessment and Strategic Alignment, Goal Setting and Prioritisation, Designing Transformation Systems, Implementation and Continuous Monitoring, and Skill Development and Cultural Shift. Empirical findings highlight the importance of modular strategies, real-time monitoring, and inclusive decision-making to overcome challenges in TT implementation. Our research delivers actionable recommendations for organisations to integrate sustainability and digitalisation effectively. While the study focusses on Germany’s regulatory and industrial landscape, the proposed approach is adaptable to diverse global contexts.

Keywords: Twin transition; digital transformation; sustainability; organisational resilience; iterative strategy (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S136391962540002X
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:29:y:2025:i:05n06:n:s136391962540002x

Ordering information: This journal article can be ordered from

DOI: 10.1142/S136391962540002X

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().