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SUSTAINABLE VALUE CREATION IN THE FASHION INDUSTRY BY MEANS OF DIGITALISATION — TOWARDS INNOVATION DRIVEN BUSINESS MODELS

Louisa von der Assen ()
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Louisa von der Assen: Faculty of Economics and Social Science, University of Potsdam, 14482 Potsdam, Germany

International Journal of Innovation Management (ijim), 2025, vol. 29, issue 05n06, 1-20

Abstract: The fashion industry is confronting significant sustainability challenges due to its negative environmental impacts and excessive material consumption, leading to waste generation and exacerbating climate change. To address these challenges, the integration of digitisation, economic, and ESG (Environmental, Social, and Governance) criteria into the value creation process is crucial. The DSE-CUBE framework highlights various aspects of sustainable value creation within the industry. Companies excelling in all three dimensions — economic, digital, and sustainable are recognised as “Overall Value Champions†and may gain sustainable competitive advantages. It is crucial for fashion companies not to focus solely on one dimension, which could result in deficits in other areas. Instead, they should close value creation gaps to achieve the status of †Economic and Digital Champions†or “Economic and ESG Champions†. A balanced approach considering all three dimensions is essential for long-term success and sustainability in the fashion industry.

Keywords: Fashion; sustainability; digitalisation; value creation; value champion; innovative business models (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1142/S1363919625400109

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