Living the Corporate Purpose:Insights from Companies in Asia

Mark Chong and Flocy Joseph
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Mark Chong: Singapore Management University, Singapore
Flocy Joseph: Singapore Management University, Singapore

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.

Keywords: Purpose; Corporate; CSR; Strategies; Responsible Leadership; CEO (search for similar items in EconPapers)
JEL-codes: L2 M14 (search for similar items in EconPapers)
Date: 2021
ISBN: 9789811221217
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https://www.worldscientific.com/worldscibooks/10.1142/11855 (text/html)
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Chapters in this book:

Ch 1 The “3As” Purpose Framework , pp 1-12

Mark Chong and Flocy Joseph

Ch 2 Becton Dickinson & Co (BD): Advancing the World of Health , pp 13-22

Mark Chong and Flocy Joseph

Ch 3 DBS Bank Ltd (DBS): Making Banking Joyful , pp 23-34

Mark Chong and Flocy Joseph

Ch 4 Kova Paints Group (Kova): Providing Vietnamese People with Sustainable and Affordable Living Environments , pp 35-42

Mark Chong and Flocy Joseph

Ch 5 LIXIL Group Corp (LIXIL): Making Better Homes a Reality for Everyone, Everywhere , pp 43-56

Mark Chong and Flocy Joseph

Ch 6 Mahindra Group (Mahindra): Rise , pp 57-68

Mark Chong and Flocy Joseph

Ch 7 Olam International (Olam): Re-imagining Global Agriculture and Food Systems , pp 69-80

Mark Chong and Flocy Joseph

Ch 8 Prudential Assurance Co (Prudential): Innovating to Help Everyone Live Well , pp 81-90

Mark Chong and Flocy Joseph

Ch 9 Red Hat: Red Hat Exists to Promote Openness , pp 91-101

Mark Chong and Flocy Joseph

Ch 10 Royal DSM N.V. (DSM): Creating Brighter Lives for All , pp 103-114

Mark Chong and Flocy Joseph

Ch 11 Siemens AG (Siemens): Creating Environments that Care , pp 115-125

Mark Chong and Flocy Joseph

Ch 12 Tata Group (Tata): Improving Communities through Long Term Stakeholder Value Creation , pp 127-138

Mark Chong and Flocy Joseph

Ch 13 The Kellogg Co (Kellogg’s): Nourishing Families So They Can Flourish and Thrive , pp 139-149

Mark Chong and Flocy Joseph

Ch 14 UPS: Connecting a Global Community Through Intelligent Logistic Networks , pp 151-162

Mark Chong and Flocy Joseph

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