Social Media in Sport:Theory and Practice

Edited by Gashaw Abeza, Norman O'Reilly, Jimmy Sanderson and Evan Frederick

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Keywords: Social Network; Online Communities; Content Communities; Discussion Sites; Influencers; Social Listening; User-Generated Content; Active Audience; Social Listening; Participatory Cultures; Public Space; On-Domain Communities; Instafamous; Micro-Celebrities; Vloggers; Content Aggregation; Gatekeeper; Livestreaming; Click-Through Rate; Three-Click Rule; Micro-influencers; Content Strategy; Content Calendar; Engagement Rate; Social Ambush; Hashtag Politics; Online Discrimination; Online Violence; Social Monitoring; Counter Public Space; Social Media Influencers; Social Media Platforms; Social Media Users; Social Media Analytics; Social Media Planning Process; Social Media Management Process; Data Governance; Data Management; Data Mining; Data Warehouse; Multimodality; Sentiment Analysis; Social Network Analysis; Social Media Strategy; Social Media Activism; Community Management; Community Success; Sport Communities; Agenda Setting; Cultural Theories; Critical Race Theory; Framing; Maladaptive Para Social Interaction; Para Social Interaction; Self-Presentation; Social Identity Theory; Uses and Gratification Theory; Customer Relationship Management Systems; Programmed Decision-Making; Nonprogrammed Decision-making; Decision-Making Steps; Communication; Engagement; Interaction; Relationship Marketing; Value; Value Co-Creation; Brand Ambassadors; Brand Associations; Brand Equity; Brand Management; Like-Gating; Endorsements; Crisis; Crisis Communication Plan; Image Repair Theory; Organizational Reputation; Prior Reputation; Corporate Social Responsibility; Diversity; Ethical Awareness; Inclusion; Social Identity; Return on Investment; Return on Objective; Business Account; Practical Steps; Statistical Analysis; Personal Branding; Second-Screen Viewing; Self-Commodification; Sponsorship Activation; Conducting Assessments (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2021
ISBN: 9789811237652
References: Add references at CitEc
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https://www.worldscientific.com/worldscibooks/10.1142/12299 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 Introduction to Social Media in Sport , pp 1-28

Kevin Hull and Gashaw Abeza

Ch 2 Research in Social Media and Sport , pp 29-56

Edward Ted M. Kian and Jimmy Sanderson

Ch 3 Online Communities in Sport , pp 57-81

David Wagner

Ch 4 Social Media Use in Major Sports , pp 83-110

Matthew Zimmerman, Kelsey Slater and Lauren Burch

Ch 5 Social Media Use in Minor Sports , pp 111-138

Andrew C. Billings, Norm O’Reilly and Elisabetta Zengaro

Ch 6 Social Media in Sports Decision-Making , pp 139-166

Jessica R. Braunstein-Minkove, Ari Kim and Norm O’Reilly

Ch 7 Social Media and Data Management in Sport , pp 167-190

Yoseph Mamo, Yiran Su and Gashaw Abeza

Ch 8 Social Media and Relationship Marketing in Sport , pp 191-222

Rebecca Achen and Gashaw Abeza

Ch 9 Social Media and Brand Management in Sport , pp 223-252

Matt Blaszka and Beth A. Cianfrone

Ch 10 Social Media and Sponsorship in Sport , pp 253-286

Petros Parganas and Christos Anagnostopoulos

Ch 11 Social Media and Sports Media , pp 287-311

David Cassilo

Ch 12 Social Media, Social and Legal Issues in Sport , pp 313-344

Melinda Weathers and Jimmy Sanderson

Ch 13 Social Media and Crisis Communication in Sport , pp 345-381

Ann Pegoraro and Evan Frederick

Ch 14 Diversity and Inclusion in Social Media and Sport , pp 383-402

Jacob Bustad and Oliver Rick

Ch 15 Revenue Generation and Return on Investment from Social Media in Sport , pp 403-431

Rebecca M. Achen and Norm O’Reilly

Ch 16 A Practical Guide to Social Media Management in Sport , pp 433-462

Jessica R. Braunstein-Minkove, Arielle Insel and Gashaw Abeza

Ch 17 Afterword , pp 463-469

Paul M. Pedersen

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