Digitising Product Portfolios

Julian Echterfeld and Jürgen Gausmeier

Chapter 12 in Digital Disruptive Innovation, 2019, pp 349-378 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Digitisation leads to far-reaching changes of products in all industries and has a massive impact on the global innovation landscape. For manufacturing companies, it is crucial to strategically align their product portfolio with digitisation and bring out a continuous stream of digital product innovations in order to strengthen their market position and remain competitive. The paper at hand, presents a methodology for digitising product portfolios. The methodology takes into account a company’s current digital position, possible future scenarios, digitisation strategies for the portfolio derived from the scenarios as well as concrete digitisation measures for each product group of the portfolio. The result is a portfolio roadmap which shows the planned development of the portfolio in the light of digitisation.

Keywords: Innovation; Digital Innovation; Disruptive Technologies; Digital Disruption Strategies; Digital Business Model Innovation; Digital Platform Innovation (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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