Understanding the Pre-diffusion Phases

J. Roland Ortt
Additional contact information
J. Roland Ortt: TU Delft, The Netherlands

Chapter 2 in Gaining Momentum:Managing the Diffusion of Innovations, 2010, pp 47-80 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionPatterns in Technological Innovation and DiffusionDefining the PatternMilestone 1: inventionMilestone 2: introductionMilestone 3: large-scale production and diffusionPattern of development and diffusion using the milestonesLength of the Pre-diffusion PhasesMethodResultsLength of the pre-diffusion phases for all casesDifferent scenarios for the patternDifferences in pattern across the five industriesCauses of the Pre-diffusion PhasesIntroductionMethod to assess factorsResultsCategorization of these factorsMechanisms by which these factors affect the delay between invention and large-scale diffusionConsequences of the Pre-diffusion PhasesConsequence of the average length of the pre-diffusion phasesConsequence of the dispersion in the length of the pre-diffusion phasesConsequence of the lack of good market research tools in the pre-diffusion phasesConclusions and DiscussionDiscussionAppendixReferencesWebsites Visited

Keywords: Innovation; Diffusion; Product Development; Product Marketing (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9781848163553_0002 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9781848163553_0002 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9781848163553_0002

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().