Understanding Consumer Responses to Innovations

Qing Wang
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Qing Wang: Warwick Business School, UK

Chapter 6 in Gaining Momentum:Managing the Diffusion of Innovations, 2010, pp 195-213 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionInnovation-Related Characteristics and Consumer-Related CharacteristicsConsumer Adoption Process of InnovationsProduct Newness and the "Curse of Innovation"Consumption Experience and UsageConclusionsReferences

Keywords: Innovation; Diffusion; Product Development; Product Marketing (search for similar items in EconPapers)
Date: 2010
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