Developing Technical and Market Standards for Innovations

Davide Chiaroni and Vittorio Chiesa
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Davide Chiaroni: Politecnico di Milano, Italy
Vittorio Chiesa: Politecnico di Milano, Italy

Chapter 7 in Gaining Momentum:Managing the Diffusion of Innovations, 2010, pp 215-249 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionStandard Setting: A Literature ReviewStand-alone strategyCollaboration strategySDO strategyThe Empirical Study: de facto Standards in the Multimedia IndustryStrategies for Standard Setting in the Multimedia IndustryPros and cons of fundamental strategies for standard settingStand-alone strategyCollaboration strategySDO strategyTowards a paradigmatic process of de facto standard settingConclusionsReferences

Keywords: Innovation; Diffusion; Product Development; Product Marketing (search for similar items in EconPapers)
Date: 2010
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