Diffusion of Environmental Products and Services — Towards an Institutions-Theoretic Framework: Comparing Solar Photovoltaic (PV) Diffusion Patterns in Japan and the US

Kwok L. Shum and Chihiro Watanabe
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Kwok L. Shum: Hong Kong University of Science and Technology, Hong Kong
Chihiro Watanabe: Tokyo Institute of Technology, Japan

Chapter 10 in Gaining Momentum:Managing the Diffusion of Innovations, 2010, pp 313-345 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionDifferent PV Deployment StrategiesJapanUSAPV value chain issueThe Systemic (Social) Nature of TechnologySocial technology and physical technologyThe nature of a physical technologyA Technology Diffusion Framework to Understand the Differences in PV Deployment ModelsDiffusion analysis of Japan's dataDiffusion analysis of US dataAnalysis of the US patternDiscussion, Conclusion and Future WorksDiscussionConclusions and future workReferences

Keywords: Innovation; Diffusion; Product Development; Product Marketing (search for similar items in EconPapers)
Date: 2010
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