THE EFFECTS OF INNOVATION IN EMPLOYMENT AND INVESTMENT ACTIVITY: AN EMPIRICAL ANALYSIS IN FOOD PRODUCTS' AND BEVERAGES' INDUSTRY

Ilias A. Makris
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Ilias A. Makris: Technological Education Institute of Kalamata, Department of Finance and Auditing, Greece and University of Patras, Department of Business Administration, G. Olympiou Str. 58, 262 22, Patras, Greece

Chapter 16 in Marketing and Management Sciences, 2010, pp 87-90 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn the present survey we examine the impact of innovative activity on employment in food products' and beverages' industry, relative to other factors affecting firms' rate of growth. Through the use of descriptive and econometric analysis, we find that adversely to the dominant belief, only the establishment of innovative process and the size of the firm affect significantly the increase in employment. Findings strongly indicate, that investments in intangible assets (RandD and IPRs), is crucial, not only concerning economic performance (as underlined in other surveys), but also generation of employment.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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