THEORY OF THE DEGREE OF TRUST AND ITS APPLICATION IN THE MARKETING

Momtchil Dobrev
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Momtchil Dobrev: Institute "Halachev & Dobrev", Bulgaria, 1404 Sofia, P.O.Box 101", Bulgaria

Chapter 24 in Marketing and Management Sciences, 2010, pp 128-134 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractEach company has to reopen different new methods and means in order to maintain high degree of competitive power on the market. The theory of trust developed by the author on the ground of his observations of many years on the market and formed respectively in theory and laws and practices to be applied in the contemporary life of every company, acting on the market have been presented. The theory give every company concrete decisions to reach a better competitive power on the market in the globalization.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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