THE CONCEPTUALIZATION OF THE INFORMATICS CONTRIBUTION IN THE SMALL TO MEDIUM ENTERPRISES

Malliaraki Emmanouela and Pitsineli Georgia
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Malliaraki Emmanouela: Department of Business Administration, University of the Aegean, Mixalon 8, Chios, 82100, Greece
Pitsineli Georgia: Department of Business Administration, University of the Aegean, Mixalon 8, Chios, 82100, Greece

Chapter 46 in Marketing and Management Sciences, 2010, pp 263-268 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis article investigates the Conceptualization of the Informatics Contribution in the Small and Medium Enterprises. The survey is focused on answering which are the benefits of using Information systems in a small and medium enterprise and what kind of problems may a small and medium enterprise confront by adopting these systems.The key point that makes this matter important is that small and medium enterprises do not give the proper amount of consideration when planning the implementation of information technology. In particular the development of information technology is often performed in an ad hoc manner, though it should be undertaken with the support of the appropriate frameworks.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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