THE VARIABLE OF COMMUNICATION IN THE FRANCHISE RELATIONSHIPS

Nikolaos Konstantopoulos and Damianos P. Sakas
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Nikolaos Konstantopoulos: Department of Business Administration, University of the Aegean, Michalon 8, Chios, 82100, Greece
Damianos P. Sakas: Department of Computer Science and Technology, University of Peloponnese, End Karaiskaki str. Tripoli, 22100, Greece

Chapter 78 in Marketing and Management Sciences, 2010, pp 452-456 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis article aims to investigate the communication level between the two parties of the franchising system. The sample of the research is constituted exclusively from Greek franchisees. The selection of the franchisees' answers was realised after the construction of a specific software program. The findings suggest a difficult interaction and some preoccupations at the communication level in the current Greek franchising system.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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