THE IMPLEMENTATION OF COMPETITIVE ADVANTAGE ON CORPORATE STRATEGY
Ioannis Vorrias and
Eleftheria Alexiou
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Ioannis Vorrias: Department of Statistics & Actuarial – Financial Mathematics, University of the Aegean Samos, 82100, Greece
Eleftheria Alexiou: Department of Business Administration, University of the Aegean Samos, 82100, Greece
Chapter 81 in Marketing and Management Sciences, 2010, pp 466-470 from World Scientific Publishing Co. Pte. Ltd.
Abstract:
AbstractOur research was conducted on a sample of 166 Greek manufacturing industries with the objective to extensively examine their strategic reactions in correlation with the national and international market evolvement. We also provide a framework for Porter's tools of value chain and value system (Competitive Advantage: Creating and Sustaining Superior performance, Michael E. Porter, Free Press 1998) and their implementation in executive corporate strategies.
Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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