COMPETITIVENESS' SUSTAINABILITY STRATEGY: CONCEPT, MODEL, PRACTICE

Daiva Daugviliene and Izolda Krutkiene
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Daiva Daugviliene: Vilnius Law and Business College, Laisves ave. 58, Vilnius, LT-05120, Lithuania
Izolda Krutkiene: Vilnius Law and Business College, Laisves ave. 58, Vilnius, LT-05120, Lithuania

Chapter 83 in Marketing and Management Sciences, 2010, pp 476-479 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn the article the problem, how resources for competitiveness development should be dispensed between competitiveness factors in order to get most effective result, i.e. maximum increase of scalar function according to reliability and riskiness of possibilities of increase, is discussed. Original method of solution of stochastic programming tasks is presented as well. The accumulated purchasing power will be seen as the primary competitiveness development resource for all factors.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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