COMPETENCIES OF FRONT LINE EMPLOYEES ARE ESSENTIAL CONDITION OF TOURISM COMPANIES SUSTAINABLE DEVELOPMENT

Regina Navickiene
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Regina Navickiene: ISM University of Management and Economics, Ozeskienes str. 18, Kaunas, LT-44254, Lithuania

Chapter 90 in Marketing and Management Sciences, 2010, pp 504-507 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractCompetencies of front line employees are essential condition of tourism companies sustainable development. Clients' satisfaction after the first contact, communication, information and gained proposals usually determines where to obtain the trip package, if other conditions are similar. The main task is to do available competencies of tourism companies' employees, how to satisfy expectations of tourism product customers and increase the loyalty of clients. This research presents a new approach to a long-term viability of an enterprise as no similar researches were ever carried in Lithuania.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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