THE CHOICE' FACTORS IN THE FRANCHISING ENTREPRENEURSHIP DECISION

Gkirovitis Pantelis and Papacharalampous Eleni
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Gkirovitis Pantelis: Management Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece
Papacharalampous Eleni: Management Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece

Chapter 99 in Marketing and Management Sciences, 2010, pp 548-552 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe present study aims at examining the factors driving entrepreneurs into franchising, while avoiding independent entrepreneurship. Besides, it examines the motives for selecting a particular branch of franchising, taking into account the degree of prior professional experience in view of choosing that branch. The study conclusions have arisen from reviewing close-type questionnaires. The study results can be summarized as connected to previous professional experience, choosing franchising over independent entrepreneurship on grounds of clear advantages, a sense of security and uninterrupted continuation of professional activity.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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