MANAGERIAL MODEL TO IMPLEMENT THE THREE DIMENSIONS OF CSR BASED ON THE DEMING'S CIRCLE

Mary Vaxevanidou, Panagiotis Reklitis and Christos Akrivos
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Mary Vaxevanidou: Dpt. of Business Administration, Hellenic Open University, Patras, Greece
Panagiotis Reklitis: Dpt. of Logistics, Technological Education Institute of Chalkida, 1st km. N. Rd. Thiva-Athens, Thiva, 32200, Greece
Christos Akrivos: Dpt. of Post Grad. Studies in Tourism Mgt, Hellenic Open University, Patras, Greece

Chapter 112 in Marketing and Management Sciences, 2010, pp 614-617 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe aim of this paper is to present and describe a managerial model the European companies can apply, concerning the three dimensions (social, environmental and economic) of Corporate Social Responsibility as the European Commission and the European Union Institutions have already determined. The development of the described managerial model, according to the European vision of CSR, is based to the Deming's Quality Circle (PDCA). It can be applied at all types of companies in Europe with international activities and it must be mentioned that this model has been already implemented by a Greek big company.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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