Anderson Research Institute: Marketing of a New Technology

Anusree Ganguly and Shekhar Somanath
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Anusree Ganguly: Ohlone College, Fremont California 94539, USA
Shekhar Somanath: Qualcomm, Inc., Campbell California 95008, USA

Chapter 2 in Strategic Technology Management:Building Bridges between Sciences, Engineering and Business Management, 2008, pp 27-42 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:BackgroundIndustry HistoryThe TechnologyBorotronThe StrategyThe OpportunityEnvirogen CorporationThe MarketCompetitionOpportunities and RisksMarket SuccessThe DecisionFurther Reading

Keywords: Science and Business Integration; Scientific Management; Business Management; New Product Development; Technology Transfer; Interdisciplinary Communication; Technology Management; Product Commercialization (search for similar items in EconPapers)
Date: 2008
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