New Product Launch and Marketing Research Findings

George Tesar and Agneta Marell
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George Tesar: Umeå University, SE-901 87 Umeå, Sweden
Agneta Marell: Umeå University, SE-901 87 Umeå, Sweden

Chapter 18 in Strategic Technology Management:Building Bridges between Sciences, Engineering and Business Management, 2008, pp 401-412 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:BackgroundAbout the HealthToothNew Product EffortsTime LimitationWhich Prototype to Launch?The studyThe findingsHenrik's Dilemma

Keywords: Science and Business Integration; Scientific Management; Business Management; New Product Development; Technology Transfer; Interdisciplinary Communication; Technology Management; Product Commercialization (search for similar items in EconPapers)
Date: 2008
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