Kao Corporation and the Kanebo Skin Care Scandal

Valerie Olenberger

Chapter 6 in Japanese Management:Market Entry, Crisis and Corporate Growth, 2021, pp 71-80 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe Rise of Kao GroupKanebo History from Silk Production to Audit ScandalKao’s Growth plans for its Cosmetic BranchThe Skin-Whitening ScandalThe Japanese Cosmetic IndustryThe Market for Skin-Whitening ProductsAftermathQuestionsReferences

Keywords: Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth (search for similar items in EconPapers)
JEL-codes: F23 G34 L2 M1 M16 (search for similar items in EconPapers)
Date: 2021
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