Amazon Versus Rakuten — Comparing Two Successful Business Models

Louis Chesneau

Chapter 13 in Japanese Management:Market Entry, Crisis and Corporate Growth, 2021, pp 177-191 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Rakuten (originally MDM Inc.) was founded by Hiroshi Mikitani in February 1997 in Japan. When created, it was the first and only e-commerce platform in the country. Today, it is still the largest e-commerce company in Japan (Saephan, 2019). However, the company wants to develop itself internationally and is facing fierce competition from other e-commerce websites like Amazon or Alibaba…

Keywords: Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth (search for similar items in EconPapers)
JEL-codes: F23 G34 L2 M1 M16 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811231032_0013 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811231032_0013 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811231032_0013

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().