Development of the Female Internet Celebrity Economy Based on MATLAB Analysis Mode

Tingyi Cui and Sheng Cao

Chapter 21 in Internet Finance and Digital Economy:Advances in Digital Economy and Data Analysis Technology, 2023, pp 275-288 from World Scientific Publishing Co. Pte. Ltd.

Abstract: As live streaming becomes prevalent, the Internet celebrity economy developed quickly, and Internet celebrities have realized traffic monetization through e-commerce live streaming, but some negative impacts keep appearing. For example, the homogenization of live streaming content and the gradual vulgarization of the image of female anchors make people easily deceived by live performances, which in turn results in a large number of rejected products, suppresses people’s purchasing desire, brings more adverse effects on e-commerce live streaming, and impedes economic development. In order to drive the rapid growth of the live-streaming industrial economy, this research, based on the integration of the Internet and the economy, starts from the development status of live streaming by women aiming at selling goods and looks for the new development strategy of live streaming with goods marketing promotion with the combination of Internet technology and economic development to enable female network anchors to boost rapid economic development in the live streaming mode. As regulators, multi-channel network (MCN) institutions, and users are used to evolve game models, MATLAB is used to simulate stakeholder behavior.

Keywords: Internet Economy; Online Finance; Financial Engineering; Big Data; Blockchain; Supply Chain; E-commerce (search for similar items in EconPapers)
JEL-codes: G2 O33 (search for similar items in EconPapers)
Date: 2023
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