Research on FRESHIPPO Store Location with the View of the Digital Economy Based on Coupling Coordination Degree Analysis

Jiawen Wu, Yuxi Yang, Jinyi Wang, Jiuyan Song and Huiyu Zhou

Chapter 43 in Internet Finance and Digital Economy:Advances in Digital Economy and Data Analysis Technology, 2023, pp 593-601 from World Scientific Publishing Co. Pte. Ltd.

Abstract: To find out the distribution characteristics of FRESHIPPO, this paper studies the distribution of FRESHIPPO from the perspective of the digital economy. The paper uses big data methods to collect FRESHIPPO’s information and urban POI, uses factor analysis to calculate the comprehensive score of the main factor, and uses social network analysis to measure indexes of the network structure of FRESHIPPO (Degree Centrality, Betweenness Centrality, and Closeness Centrality). Based on the above score and indexes, this paper establishes coupling coordination models respectively to analyze the degree of matching between the service area of FRESHIPPO and the built environment.

Keywords: Internet Economy; Online Finance; Financial Engineering; Big Data; Blockchain; Supply Chain; E-commerce (search for similar items in EconPapers)
JEL-codes: G2 O33 (search for similar items in EconPapers)
Date: 2023
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