Developing a Profitable New Product with Value-Based Pricing and Target Pricing

Yoshiteru Minagawa

Chapter 6 in Revenue Management Theory and Practice:Theoretical and Empirical Research, 2025, pp 83-102 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionCustomer-Perceived Value and Value DriversEffectiveness and Feasibility Requirements of Customer-Value-Based PricingMethod of Converting Customers’ Perceived Value into Monetary TermsTarget-Pricing-Driven New Product and Service Development PlanningConclusionReferences

Keywords: Business Model Change; Servitization; Expansion of Revenue Management; Customer Management Accounting; Pricing; Revenue Drivers (search for similar items in EconPapers)
JEL-codes: M1 M41 (search for similar items in EconPapers)
Date: 2025
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