AN ORDERED PROBIT MODEL FOR THE ANALYSIS OF OVERALL CUSTOMER SATISFACTION (OCS) REGARDING ORGANIC-FOOD COMSUMPTION

A. Asciuto and F. Fiandaca
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A. Asciuto: Dipartimento di Economia dei Sistemi Agro-Forestali, Faculty of Agriculture, University of Palermo, viale delle Scienze, 90128, Palermo, Italy
F. Fiandaca: Dipartimento di Economia dei Sistemi Agro-Forestali, Faculty of Agriculture, University of Palermo, viale delle Scienze, 90128, Palermo, Italy

Chapter 20 in Marketing Trends for Organic Food in the 21st Century, 2004, pp 321-336 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractOrganic-food consumers and some related issues were investigated in the city of Palermo. Consumers were asked to express their global satisfaction regarding consumption of organic food, as well as some other personal information. A survey was conducted from the main four organic–food specialized retailers by interviewing nearly 200 customers. The data were used to analyse the overall satisfaction of the local organic-food consumer. Furthermore, a “discrete choice” model was run by using the overall customer satisfaction (OCS) derived from the consumption of organic food as a dependent variable and a set of other variables as regressors. Model outputs were used to identify the key determinants of the overall customer satisfaction, providing likewise useful information regarding future actions to be taken in order to improve the quality of organic-food supply on a local scale.

Keywords: Market Research; Marketing Strategies; Marketing Mix; Purchasing Behavior; Strategic Marketing (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2004
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