THE TEA CAMPAIGN AS A CASE STUDY

Günter Faltin

Chapter 2 in Brains versus Capital:Entrepreneurship for Everyone: Lean, Smart, Simple, 2018, pp 5-15 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The concept of the Tea Campaign did not develop overnight. At the beginning, it was not at all certain whether the project would involve tea or some other business. I had no firm notions what “my” company would look like. At the beginning, my only goal was to combine academic theory with hands-on entrepreneurial practice…

Keywords: Entrepreneurship; Business Model; Teekampagne; The Tea Campaign; Innovation; Personal Development; Self-Employment; Start-Ups; Entrepreneurial Design; The Entrepreneurship Laboratory; Social Entrepreneurship; Economic Enlightenment; Cultural Entrepreneurship; Business Plans; Knowledge-Based Start-Ups (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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