Data Management, Models, and Algorithms

Scot R Wheeler

Chapter 8 in Architecting Experience:A Marketing Science and Digital Analytics Handbook, 2016, pp 199-219 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:The Applied Digital Analytics Playbook (ADAP) Part TwoData Mining & Data VisualizationPredictive Analytics & Machine Learning

Keywords: Data; Analytics; Measurement; Marketing Analytics; Marketing Automation; Digital Analytics; Marketing Technology; Web Analytics; Mobile Analytics; Mobile measurement; Social Media Analytics; Media Measurement; Marketing Measurement; Marketing ROI; ROMI; Targeting; Personalization; Digital Marketing; Marketing; Experience Design; User Experience; UX (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2016
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