MATHEMATICAL PROGRAMMING APPLIED TO BENCHMARKING IN ECONOMICS AND MANAGEMENT

Jorge Santos, Armando B Mendes, Luís Cavique and Magdalena Kapelko

Chapter 21 in Quantitative Modelling in Marketing and Management, 2015, pp 507-529 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In the recent years, as a result of the economic crisis, there is a pressing need for new management tools and statistical methods to compare firms seeking better results. Comparison of firms with best observed performance is getting an increasing in importance due to the large amount of data which can be extracted from the Web. In this work a review of quantitative benchmarking techniques based on Data Envelopment Analysis is presented with examples derived from the widely available datasets.

Keywords: Quantitative Analysis; Modeling; Marketing Management; Statistical Modelling; Computer Modelling; Memetic Algorithm; Structural Equation Modelling; Artificial Neural Networks (search for similar items in EconPapers)
Date: 2015
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