MSP Research: Co-creation of Value via University–Industry Linkages

Suraksha Gupta, Natalia Yannopoulou, Kavita Sharma and S. P. Sharma

Chapter 1 in Socially Responsible Business Models for International Brands, 2026, pp 1-15 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Collaborations between academic research platforms, such as MSP Research, and industry platforms, such as the PHD Chamber of Commerce in India (PHDCCI), recognised as University–Industry Linkages (UIL), can facilitate the co-creation of value for the stakeholder community. This holy grail of value creation offers opportunities for cutting-edge research with innovation for excellence that policymakers seek. Such linkages contribute to the inclusive growth of the economy by identifying skills the industry will need in the future and readying the talent coming out of universities for the future with those skills. Both academic and industry partners in a UIL agreement can facilitate the co-creation of knowledge and skills from different parts of the world. The exchange of expertise for skill identification, development and management ensures that universities deliver the skills that businesses require against a fast-changing backdrop of technological advancements. Both large- and small-scale businesses can leverage opportunities offered by UILs, which will help in value co-creation for the global stakeholder community. In the future, UILs will need to focus on activities and programmes that can maximise the impact of innovations on businesses and society.

Keywords: University Social Responsibility; Happy To Chat; Badges; Community Building; Diversity; Inclusion; University; International Students Disinformation; SCR Brand; Socially Conscious Responsible Brand; Greenwashing; False Advertising Algorithmic Control; Gig-Workers; Socially Responsible; Self-Determination Theory; Social Exchange Theory; Motivation; Responsible Investing; Socially Responsible Investing (SRI); ESG; Business Model; Business Model Innovation; Economic Benefits; Liminal Spaces; CSR; Productivity; Employee Well-Being; Innovation; Corporate Social Responsibility (CSR); ESG Management; Business Ecosystem; Sustainability; Social Capital; Organisational Behaviour (OB); Leadership; Strategic Leadership; Internal Compliance; Employee Behaviours; Management In Practice; Socially Responsible Business; Emerging Markets; Marketing Strategies; Integrated Marketing Communication; Social Impact Measurement; Sustainable Goals; Linear Economy; Circular Economy; Social Compliance; Regulation; Garment; Bangladesh; Global Influence; Cryptocurrency; Blockchain; Bitcoin; Tokens; Socially Responsible Business; Smart Contracts (search for similar items in EconPapers)
JEL-codes: L21 M14 Q0 (search for similar items in EconPapers)
Date: 2026
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