How fear of change, lack of innovation led to Nokia’s failure?

Doaa Abdou and Ranim Hussein
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Ranim Hussein: October University for Modern Sciences and Arts, Egypt

International Journal of Business Ecosystem & Strategy (2687-2293), 2020, vol. 2, issue 4, 43-48

Abstract: The aim of the paper to investigates the reason for business failure using Nokia as a case study. The paper applies the explanatory conclusive research design since there are cause and effect relations that seek to provide a better understanding of the reasons for the market failure. The mobile manufacturing sector is the most interesting and innovative of all in the “Information & Communications Technology†sector (ICT). Nokia was once known as the market’s dominant company, leader, and pacesetter until it underwent a tremendous market failure. The aim of this research is to shed light on Nokia’s failure in the market due to its complacency & fear of change, lack of innovation moving too slowly in terms of being too late in making decisions & inventing of the iPhone. Paper elaborately discusses and analyses the failure reasons supported by a literature review in addition to the characteristics of this industry and its market structure. Finally provide advice for business makers

Keywords: Market failure; technology; Nokia (search for similar items in EconPapers)
Date: 2020
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