Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model

Steffen Huck, Imran Rasul and Andrew Shephard

American Economic Journal: Economic Policy, 2015, vol. 7, issue 2, 326-69

Abstract: We present evidence from a natural field experiment and structural model to shed light on the efficacy of alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to treatments designed to explore responses to fundraising schemes varying in: the presence of a lead donor; and how individual donations would be matched using the lead donation. The structural model estimates extensive and intensive margin responses, and is then utilized to predict giving behavior in counterfactual fundraising schemes. (JEL C93, D64, L31, L82)

JEL-codes: C93 D64 L31 L82 (search for similar items in EconPapers)
Date: 2015
Note: DOI: 10.1257/pol.20120312
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (100)

Downloads: (external link)
http://www.aeaweb.org/articles.php?doi=10.1257/pol.20120312 (application/pdf)
http://www.aeaweb.org/aej/pol/data/0702/2012-0312_data.zip (application/zip)
http://www.aeaweb.org/aej/pol/ds/0702/2012-0312_ds.zip (application/zip)
Access to full text is restricted to AEA members and institutional subscribers.

Related works:
Working Paper: Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model (2013)
Working Paper: Comparing charitable fundraising schemes: Evidence from a natural field experiment and a structural model (2013)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aea:aejpol:v:7:y:2015:i:2:p:326-69

Ordering information: This journal article can be ordered from
https://www.aeaweb.org/journals/subscriptions

Access Statistics for this article

American Economic Journal: Economic Policy is currently edited by Matthew Shapiro

More articles in American Economic Journal: Economic Policy from American Economic Association Contact information at EDIRC.
Bibliographic data for series maintained by Michael P. Albert ().