Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets

Katia Laura Sidali, Achim Spiller and Marie von Meyer-Hofer

International Food and Agribusiness Management Review, 2016, vol. 19, issue 3, 30

Abstract: This study advances marketers’ knowledge about consumer expectations regarding sustainable food in both industrialized (Germany, United States, Switzerland) and emerging economies (Brazil, China, India). Data was obtained through an online consumer survey of 1,179 respondents. Findings show that consumer expectations regarding sustainable food consist of five factors: ethic attributes, naturalness, health-related aspects, terroir, and innovation. International agri-business marketers can use the outcomes of this study to design well-tailored communication strategies promoting sustainable food. Scholars can build upon the resulting multi-country sustainability scale to reach a less western-biased understanding of consumer expectations of sustainable food in emerging economies.

Keywords: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; International Development; Land Economics/Use; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
https://ageconsearch.umn.edu/record/244698/files/720160036.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:244698

DOI: 10.22004/ag.econ.244698

Access Statistics for this article

More articles in International Food and Agribusiness Management Review from International Food and Agribusiness Management Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search (aesearch@umn.edu).