ISO 9000 -- A MARKETING TOOL FOR U.S. AGRIBUSINESS

Carlos Capmany, Neal Hooker, Ozuna, Teofilo, and Aad van Tilburg

International Food and Agribusiness Management Review, 2000, vol. 03, issue 01, 13

Abstract: The relevance of the ISO 9000 series of quality management systems (QMS) for U.S. agribusiness is analyzed. Certified firms from several industries were surveyed to determine their before (ex ante) and after (ex post) perspectives of the QMS. Results for the agribusiness subsample are compared to those for firms from other industries to determine if they behave differently. Anticipated marketing advantages (increasing market share and providing access to new markets) of the QMS were critical factors that encouraged the pursuit of the certificate. The average cost to attain certification was $101.400 and to maintain certification was an additional $26,500 per year.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:34559

DOI: 10.22004/ag.econ.34559

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