Innovation in Food Products: First-mover Strategy and Entropy Metrics

Thomas Sporleder (), Neal Hooker, Christopher J. Shanahan and Stefanie Broring

International Food and Agribusiness Management Review, 2008, vol. 11, issue 3, 26

Abstract: The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:53729

DOI: 10.22004/ag.econ.53729

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