Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

Simona Naspetti and Raffaele Zanoli ()

International Journal on Food System Dynamics, 2011, vol. 02, issue 3, 21

Abstract: Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products.

Keywords: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; International Relations/Trade (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:121946

DOI: 10.22004/ag.econ.121946

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