Influence of Brand Equity on Milk Choice: A Choice Experiment Survey
Alessio Cavicchi (),
Biancamaria Torquati and
Riccardo Scarpa ()
International Journal on Food System Dynamics, 2011, vol. 02, issue 3, 21
In the context of sustainable consumption buying local produce could support environmentally friendly production from the local economy. Our study estimates the preference weights that local consumers assign to some milk attributes including local origin and the influence on choice of a local brand of milk, which is traded by a local cooperative of producers in Umbria (Italy). Several preference segments are found amongst fresh and UHT milk buyers by employing a Latent Class model to analyze stated choice data. This specification allows us to verify whether consumers who have a better attitude towards local milk also prefer this brand to others, placing different values on the regional origin of milk.
Keywords: Agribusiness; Agricultural and Food Policy; Farm Management; Production Economics; Productivity Analysis; Research Methods/ Statistical Methods (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:121951
Access Statistics for this article
More articles in International Journal on Food System Dynamics from International Center for Management, Communication, and Research Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().