Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences

Chiara Riganelli, Andrea Marchini (), Bianca Polenzani and Gaetano Martino

International Journal on Food System Dynamics, 2018, vol. 09, issue 2

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/277710/files/753-2554-1-PB.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:277710

DOI: 10.22004/ag.econ.277710

Access Statistics for this article

More articles in International Journal on Food System Dynamics from International Center for Management, Communication, and Research Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().