Two Sides of the Same Coin? Analysis of the Web-Based Social Media with Regard to the Image of the Agri-Food Sector in Germany

Justus Boehm, Maike Kayser and Achim Spiller

International Journal on Food System Dynamics, 2010, vol. 01, issue 3, 15

Abstract: Never before has food been as safe and secure as it is today, but simultaneously, society has become increasingly critical towards agricultural and food related issues. This two-sided development between society and agribusiness will be analyzed using Framing Theory. A quantitative semantic analysis was applied to evaluate the web-based social media in Germany. 50,931 web posts were collected covering 21 issues identified as relevant for the agri-food sector. The results show that all contentious issues are mainly framed in a two-sided way. The modern productivity-driven industry is judged as a negative development, trends returning to a more natural food production are seen as positive.

Keywords: Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Production Economics; Research Methods/Statistical Methods; Risk and Uncertainty (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (15)

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Working Paper: Two Sides of the Same Coin? Analysis of the Web‐based Social Media with Regard to the Image of the Agri‐food Sector in Germany (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ijofsd:97029

DOI: 10.22004/ag.econ.97029

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