FARMER-TO-CONSUMER DIRECT MARKETING: SALES AND ADVERTISING ASPECTS OF NEW JERSEY OPERATIONS

Rodolfo Nayga, Morris S. Fabian, Daymon W. Thatch and Maria N. Wanzala

Journal of Food Distribution Research, 1995, vol. 26, issue 01, 15

Abstract: This article provides insights into the sales and advertising operations and characteristics of direct marketing enterprises in New Jersey. Sales data are analyzed with respect to the number of acres planted, related products, products sold that were grown by marketers, and organic produce. The advertising aspects explored are dollar amount spent on advertising and methods of advertising.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:26663

DOI: 10.22004/ag.econ.26663

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