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A Hard Nut to Crack: Identifying Factors Relevant to Chestnut Consumption

Ming Fang, Erin Lizotte and Trey Malone ()

Journal of Food Distribution Research, 2019, vol. 50, issue 2

Abstract: Chestnuts are popular worldwide, but they are not commonly purchased in the United States. Using a survey of over 1,000 U.S. and over 1,000 Chinese consumers, we use geospatial techniques and explore why over half of U.S. consumers have never eaten a chestnut. We test questions regarding key geographic, social, and cultural characteristics of likely U.S. chestnut consumers. Results suggest that immigration patterns weakly affect chestnut consumption but that age is a more important predictor of consumption frequency. Our empirical analysis suggests that consumers in coastal states consume the most chestnuts and that socioeconomic characteristics significantly influence consumption.

Date: 2019
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DOI: 10.22004/ag.econ.300075

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