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Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content

John Bernard (), Katie Gifford, Kristin Santora and Daria J. Bernard

Journal of Food Distribution Research, 2009, vol. 40, issue 2, 11

Abstract: This study examined consumer willingness to pay for first- and second-generation genetically modified (GM) and organic foods and for non-GM foods, dependent on tolerance for GM content. Data from a survey of students were examined using a heteroskedastic two-limit Tobit model. Results showed consumers were willing to pay significantly more for organic and second-generation foods over first-generation GM foods, which suggests a niche market for second-generation GM foods may be possible. For non-GM foods, consumers were indifferent between a 100- and 99-percent threshold, but did not view 95-percent non-GM foods as more valuable than foods with unknown GM.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:99780

DOI: 10.22004/ag.econ.99780

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