Does the Covid-19 affect food consumption patterns? A Transaction Cost Perspective

Bianca Polenzani and Andrea Marchini

Economia agro-alimentare / Food Economy, 2022, vol. 24, issue 2

Abstract: The purpose of this research is to study transaction costs and their antecedents, in relation to the willingness to buy groceries online in Italy, and to observe the effect of Covid-19 is having in those. The study used a positivist deductive approach to the theory development. To evaluate the relations, we developed a PLS-SEM using SmartPLS version 3.3.3, and tested the model using WarpPLS 7.0. The pandemic’s discomforts impact significantly the willingness to buy food online, and it is also a mediator between transaction costs and willingness to buy online. The findings may help those manufacturers struggling with low-performing e-commerce during the Covid-19 pandemic. When restrictions are enforced, manufacturers should take action to reduce the uncertainty associated with online shopping. From the political point of view, it highlights the need for institutional help in organising online supply chains.

Keywords: Food Consumption/Nutrition/Food Safety; Health Economics and Policy (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/335072/files/EAA_2022_Polenzani.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:sieaea:335072

DOI: 10.22004/ag.econ.335072

Access Statistics for this article

More articles in Economia agro-alimentare / Food Economy from Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().