Social Image and Economic Behavior in the Field: Identifying, Understanding, and Shaping Social Pressure

Leonardo Bursztyn and Robert Jensen ()
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Robert Jensen: Department of Business Economics and Public Policy, Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Annual Review of Economics, 2017, vol. 9, issue 1, 131-153

Abstract: Many people care about how they are perceived by those around them. Several recent field experiments in economics have found that such social image concerns can have powerful effects on a range of behaviors. In this article, we first review this recent literature aimed at identifying social image concerns or social pressure. We then highlight and discuss two important areas that have been comparatively less well explored in this literature: understanding social pressure, including the underlying mechanisms, and whether such pressure can be shaped or influenced.

Keywords: image; social pressure; social interactions; norms (search for similar items in EconPapers)
JEL-codes: D1 I31 Z13 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (180)

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Working Paper: Social Image and Economic Behavior in the Field: Identifying, Understanding and Shaping Social Pressure (2016)
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