Social Image and Economic Behavior in the Field: Identifying, Understanding and Shaping Social Pressure

Leonardo Bursztyn and Robert Jensen

No 23013, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: Many people care about how they are perceived by those around them. A number of recent field experiments in economics have found that such social image concerns can have powerful effects on a range of behaviors. In this paper, we first review this recent literature aimed at identifying social image concerns or social pressure. We then highlight and discuss two important areas that have been comparatively less well-explored in this literature: understanding social pressure, including the underlying mechanisms, and whether such pressure can be shaped or influenced.

JEL-codes: D1 I31 Z13 (search for similar items in EconPapers)
Date: 2016-12
New Economics Papers: this item is included in nep-exp, nep-hpe and nep-soc
Note: ED LS PE POL
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Published as Leonardo Bursztyn & Robert Jensen, 2017. "Social Image and Economic Behavior in the Field: Identifying, Understanding, and Shaping Social Pressure," Annual Review of Economics, vol 9(1), pages 131-153.

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Journal Article: Social Image and Economic Behavior in the Field: Identifying, Understanding, and Shaping Social Pressure (2017)
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