Journal of Cultural Marketing Strategy

2015 - 2024

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Volume 9, issue 1, 2024

Editorial pp. 5-5

Jake Beniflah

Addicted to pixels: Is pornography linked to the global depopulation crisis? pp. 6-9

Kenneth W. Gronbach

Inflationary realities: Lessons from Iran’s inflationary experience for the Western consumers pp. 10-20

Mohammad Habibi

Unravelling influencer power: Analysing the impact of digital influencers on the purchase intentions of Indonesian football fans pp. 21-33

Yoseph Benny Kusuma, Surachman,, Fatchur Rohman and Astrid Puspaningrum

The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East pp. 34-44

Malak Al-Ahmad, Christian Rudeloff and Johann Bronstein

Cultural sensitivity in consumer goods and marketing: A mixed methods exploration pp. 45-60

Rebekah Lassiter, Lisa Kiang, Alycia Silman, Katherine-Thu Yule, Xiaotong (Eva) Wu, Yang Fan, Ashley Maxime, Madeline Alexanian, Marisa Busquets and Zoe N. Stuckey

Paying for culture: Cultural factors in local speciality product packaging’s effect on buying behaviour pp. 61-74

Songyong Hu and Zhiqiang Cong

How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns pp. 75-90

Animesh Kumar Sharma and Rahul Sharma

Volume 8, issue 2, 2024

Editorial pp. 117-117

Jake Beniflah

The COVID-19 pandemic’s effect on perceptions of luxury: A cross-cultural study pp. 118-133

Anna Biktyakova, Castulus Kolo and Elena Patten

Marketing’s crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing pp. 134-150

Pooja Jain, Pranjal Jain and Anju Jain

Examining regional variations in effective posts on X (Twitter) during the COVID-19 pandemic pp. 151-174

Bo Liang, Ye Wang and Ming-Hsiang Tsou

The seven ‘C’s of strategic pricing in international markets pp. 175-191

Ryan Schill and Marina Nixon

The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands pp. 192-210

Brian Whelan, Sangkil Moon and Sunil Erevelles

Volume 8, issue 1, 2023

Editorial pp. 5-5

Jake Beniflah

It’s not all black and white: A text analysis of racially diverse versus legacy superheroes in Marvel and DC Comics pp. 6-21

Neil Granitz and Steven Chen

Validation as motivation: A reference to help today’s students become tomorrow’s professionals pp. 22-31

Brandon D. Harris

The impact of celebrity endorsers and influencer marketers on consumer behaviour pp. 32-49

Pranjal Jain and Anju Jain

Gentle whispers of women: An epistemological study of gender studies in marketing across 25 years pp. 50-64

Icten Duygu Ozbek and Jake Beniflah

Buzz marketing: Examining the effect of online reviews on purchase consideration pp. 65-79

Praveen Kumar Pandey and Amandeep Dhaliwal

The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual model pp. 80-92

Animesh Kumar Sharma and Rahul Sharma

Driving return on media investment with US Hispanics in the 21st century: The nativity-based view pp. 93-111

Jake Beniflah, Adaluz J. Veloz and Roxane Garzon

Volume 7, issue 2, 2023

Editorial pp. 133-133

Jake Beniflah

E-commerce localisation to African markets: Canadian multinational enterprise perspectives pp. 134-145

Wootae Chun and Emmanuel Ogwal

Balancing gender inequality in C-suite positions in Mexico: Women’s empowerment and success through personal branding pp. 146-159

Diana Dávila-Ruiz and Karla Barajas-Portas

Why is Spanglish more popular than Spanish and English among US Hispanics? A communication accommodation theory perspective pp. 160-173

Jake Beniflah and Julia Estacolchic

A cross-cultural analysis of impulsive buying behaviour: Comparing the effect of longterm orientation and shopping values of Chinese and US consumers pp. 174-186

Pei Wang and Sindy Chapa

Culture training for strategic marketing: Case study of a Juneteenth block party pp. 187-195

Valerie L. Williams-Sanchez

Fandom in the Indian Premier League: Factors that drive team associations pp. 196-205

Avtar Singh and Rahul Sharma

Heuristics and anti-racism methodologies: Exploring possibilities for shifting antiracist education and research paradigms pp. 206-220

Trudi L. Perkins

The need for an organisational design to secure marketer creativity within unhealthy organisational cultures pp. 221-232

Bilgehan Bozkurt

Volume 7, issue 1, 2022

Editorial pp. 5-5

Jake Beniflah

The influence of marketer and user-generated communication on brand preference pp. 6-18

Talvinder Kaur and Sarbjit Singh Bedi

Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour pp. 19-33

Nono Wibisono, Bieke F. Arrasy and Wahyu Rafdinal

Measuring the perception of trust: Two cultural approaches pp. 34-48

Amy Huber and Sindy Chapa

How should companies respond to complaints? Measuring satisfaction among Generation Z online shoppers pp. 49-62

Young Joon Lim and Jennifer Lemanski

Artificial intelligence in customer service: An empirical study of the banking sector pp. 63-74

Bilal Eneizan

Reducing employee turnover intentions through ethical leadership and positive organisational behaviour pp. 75-88

Mitali Dohroo, Taranjeet Duggal and Amirul Hasan Ansari

Eye tracking provides valuable insights in neuroscience: An empirical brand perception food marketing study pp. 89-106

Francesco Pinci

Applying the theory of reasoned action to measure intent to purchase halal food pp. 107-121

K. Ramya

Volume 6, issue 2, 2022

Editorial pp. 101-101

Jake Beniflah

Awareness as wellness: Examining disparities in mental health care pp. 102-114

Elyria Kemp, Mcdowell Porter, Cassandra Davis and Kristi M. Williams

Purpose-driven corporate communication: A content analysis of Fortune 100 companies pp. 115-122

Alexis Bajalia Fitzsimmons, Yufan Sunny Qin, Eve R. Heffron and Marcia W. Distaso

A grounded theory approach to determine the factors affecting tourism decisions pp. 123-139

Rekha Attri and Sahil Jasrotia

Exploring Hispanic health attitudes and behaviours for more informed cross-cultural marketing pp. 140-152

Amy Gómez, Meredydd Hardie, Keri Hettel, Olivia NguyễN and Kristin Tolbert

The Hispanic marketing paradigm and the needed shift: A Kuhnian perspective pp. 153-159

Jake Beniflah and Pamela Razo

Self-referencing and optimal distinctiveness theory: The theoretical underpinnings to US multicultural marketing pp. 160-175

Jake Beniflah, Pamela Razo and Julie Veloz

Fan engagement on select social media platforms: A study of the Indian Premier League pp. 176-186

Avtar Singh and Rahul Sharma

Volume 6, issue 1, 2021

Editorial pp. 5-5

Jake Beniflah

Showdown in the camera sector: Strategies for an industry in decline pp. 6-12

Gagandeep Singh and Jasdeep Singh Walia

Balinese culture: The impact of Tri Kaya Parisudha on personal happiness and life success pp. 13-24

Ni Nyoman Kerti Yasa, I. Gusti Ngurah Jaya Agung Widagda K., Ida Ayu Putu Widani Sugianingrat, Putu Laksmita Dewi Rahmayanti and I. Gusti Ayu Tirtayani

Let’s settle this on the (online) gridiron: Examining perceptions of rival brands and platforms in gaming and sport pp. 25-38

Cody T. Havard, Rhema D. Fuller and Yash Padhye

The changing multicultural marketing landscape pp. 39-44

David R. Morse

Country-of-origin effects on the brand image of agricultural products in China pp. 45-53

Fan Mo and Weiming Chee

Speculative methods: Conceptualising a theoretical framework for reimagining racism awareness in education pp. 54-60

Trudi L. Perkins

Culturally relevant marketing: Conceptualising a critical pedagogical approach to multicultural marketing strategy pp. 61-72

Valerie L. Williams-Sanchez

Where there’s a will, there’s a way: Closing the US multicultural wealth gap with purpose-driven organisations pp. 73-91

Jake Beniflah