Journal of Cultural Marketing Strategy

2015 - 2024

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Volume 2, issue 2, 2017

Editorial pp. 113-113

Jake Beniflah

Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders pp. 114-123

Yvette Lynne Bonaparte

The state of the multicultural marketing and advertising in the USA pp. 124-140

Neleen S. Leslie

Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans? pp. 141-157

Napatsorn Jiraporn, Davina Vora and Wendy Casper

Ethnic consumers and retail marketing strategy pp. 158-168

Wootae Chun and Woojong Sim

The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA pp. 169-189

Jake Beniflah, Dominic Lusinchi, Sharmila C. Chatterjee and Mario X. Carrasco

Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters pp. 190-201

Matt Barreto and Gary Segura

Cuba operating methods: A review of seven global food company practices pp. 202-210

Russell J. Zwanka

Volume 2, issue 1, 2016

Editorial pp. 5-5

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The future has arrived: Targeting the multicultural population is a proven growth strategy pp. 6-8

Javier Farfan and Jake Beniflah

Emotionality differences between a native and foreign language: Implications for cultural marketing strategies pp. 9-20

Catherine Caldwell-Harris and Ayse Aycicegi-Dinn

Empathy in action: Moving toward patient-centric care for multicultural type 2 diabetes patients pp. 21-32

Jennifer Strassburger, Stephanie Herold and Aaron Villa

Linking loyalty programmes to cross-cultural marketing strategy: Implications for US Hispanic consumers pp. 33-42

Wootae Chun

Are future business professionals ready for multicultural marketing? An empirical investigation pp. 43-50

Sonja Martin Poole and J. Garrett-Walker

Designing cultural products for Asian–American consumers: A conceptual framework pp. 51-58

Yuna Kim and Steven Chen

The Mexican American middle class: How heterogeneity in class backgrounds affects integration experiences pp. 59-69

Jody Agius Vallejo

Can a total market ad strategy appeal to multiple ethnic groups? pp. 70-83

Kartik Pashupati, Andy Ellis and David Morse

Measuring brand loyalty among the US Hispanic population: A within-group study in the carbonated soft drink (CSD) category pp. 84-98

Neleen S. Leslie and Jake Beniflah

The conceptualisation and measurement of bidimensional multigroup ethnic identity: A pilot study among US Hispanics pp. 99-107

Jake Beniflah

Volume 1, issue 2, 2016

Editorial pp. 121-121

Jake Beniflah

The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers pp. 122-137

Enrique Becerra, Sindy Chapa and Delonia Cooley

Estimating the value of the US multicultural shopper in the independent retail channel: An In-Culture™ analysis pp. 138-147

M. Isabel Valdés and Jake Beniflah

Total market: Insights driving strategy in a multicultural nation pp. 148-153

David Burgos

Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising pp. 154-169

Xiaoqi Han and Sunny Wanhsiu Tsai

An industry response: There is a better way to target the US Hispanic television audience pp. 170-179

Jake Beniflah and Brian Hughes

The potential effect of cultural priming on the effectiveness of cultural value adaptation in Western Europe pp. 180-188

Jos Hornikx and Jolien Nijhuis

Where is marketing research headed in the 21st century? pp. 189-192

David W. Stewart

Using neuroscience to improve ad impact: How new research tools can advance cultural marketing pp. 193-202

Horst Stipp

The diversity of diversity pp. 203-206

Douglass L. Alligood

Website content adaptation as a response to cultural differences: A study of US and Indian versions of US corporate websites pp. 207-218

Rishi Dwesar and Ankit Kesharwani

Volume 1, issue 1, 2015

Editorial pp. 5-5

Jake Beniflah

How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij pp. 6-10

Marieke De Mooij and Jake Beniflah

Cultural marketing: Maximising business effectiveness in a multicultural world pp. 11-18

Marieke De Mooij

Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levels pp. 19-31

Jake Beniflah, Brian Hughes and Carlos Garcia

The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour pp. 32-44

Ricardo Villarreal and Shelley A. Blozis

Moving beyond basic localisation: Culturally customising digital content pp. 45-53

Nitish Singh, Wootae Chun and Mamoun Benmamoun

Harnessing the power of Facebook to target the Hispanic consumer: An automobile and QSR analysis pp. 54-63

Edward Staples and Tiama H. D. Fowler

The effect of cultural dimensions on brand loyalty of consumers in the USA pp. 64-79

Neleen S. Leslie and Felipe Korzenny

Consumer neuroscience: A method for optimising marketing communication pp. 80-89

Julia Trabulsi, Manuel Garcia-Garcia and Michael E. Smith

An epistemological study of Hispanic marketing, 1979–2015: The need to bridge theory with practice pp. 90-112

Jake Beniflah and Sharmila C. Chatterjee