Journal of Cultural Marketing Strategy

2015 - 2026

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Volume 4, issue 2, 2020

Editorial pp. 97-97

Jake Beniflah

Latina voters: The key electoral force pp. 98-101

Lucy Flores and Matt A. Barreto

The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South pp. 102-116

Jamie Parks and Xiao Tong

Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention pp. 117-132

Wootae Chun

Customer trait profiling: A conceptual framework for lifestyle marketing in food retail pp. 133-147

Russell J. Zwanka

Female fans’ perceptions of and reactions to rival teams pp. 148-160

Cody T. Havard, Rebecca M. Achen and Timothy D. Ryan

Organisational culture at higher educational institutions: The importance of internal marketing pp. 161-171

Evdoxia Kyriacou and George G. Panigyrakis

Volume 4, issue 1, 2019

Editorial pp. 5-5

Unknown

A 30-year view of US Latino marketing: An interview with Andrew Orci pp. 6-9

Jake Beniflah and Andrew Orci

The cost of an outdated strategy: The case of US Hispanic marketing pp. 10-12

Jake Beniflah

The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism pp. 13-28

J.P. James

Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change pp. 29-41

Tyrha M. Lindsey-Warren and Charlene A. Dadzie

The psychological effectiveness of logos for public relations performance: A Hispanic student-level marketing approach pp. 42-54

Young Joon Lim and Jennifer Lemanski

Adapting advertising appeals to individualism or collectivism: The role of thought activation pp. 55-65

Anne Janssen and Jos Hornikx

Marketing, communities of colour and the consequences of fast foods pp. 66-78

Richard Greggory Johnson and Nicholas Imparato

The shifting perceptions of a local police department pp. 79-86

Yvette Lynne Bonaparte

Volume 3, issue 2, 2019

Editorial pp. 109-109

Jake Beniflah

In memoriam pp. 110-111

Dr Gerardo Marín

Toward an understanding of consumer self-marketing: An examination of gay and lesbian advertising appeals pp. 112-130

Jane Boyd Thomas and Cara Peters

The role of ethnicity in the relationship between media exposure and female body dissatisfaction pp. 131-151

Felecia F. Jordan Jackson, Sindy Chapa, Jaejin Lee and Kimberly A. Davis

Strategic target marketing considerations and implications for the US Hispanic market pp. 152-171

Mine Üçok Hughes, Tony Stovall, Ekin Pehlivan and Rafael Cardona

Celebrating out-group failure: Investigating the presence of glory out of reflected failure against rival groups pp. 172-183

Cody T. Havard, Yuhei Inoue and Timothy D. Ryan

Creating a new persona for an old brand: Case study of the Uni-President instant noodle pp. 184-191

Hong-Chi Shiau and Hsiang-Wen Hsiao

Board governance diversity in the insurance industry: Best practices recommended by the Alliance for Diversity in Corporate Governance pp. 192-198

Michael G. Keeley

Transculturalism and its effects on the internationalisation of markets: A conceptual framework pp. 199-215

Constantine G. Polychroniou

Volume 3, issue 1, 2018

Editorial pp. 5-5

Jake Beniflah

An interview with Beatriz Acevedo pp. 6-9

Beatriz Acevedo and Jake Beniflah

Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA pp. 10-20

Xiang Tang, Maria Bayona, Sindy Chapa and Sean Sawicki

Multinational corporations: To change or not to change? That is the question pp. 21-30

Arthur King Ma

Texas millennials and their smartphones: A uses and gratifications study pp. 31-42

Kenton T. Wilkinson and Magdalena Saldaña

Nativity-based view: A new audience measurement standard that drives television return on investment for US Hispanics pp. 43-59

Jake Beniflah, Brian Hughes and Mario X. Carrasco

Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour pp. 60-69

Tyrha M. Lindsey-Warren and Serdar Yayla

Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia pp. 70-81

Byoungho Jin, Moudi O. Almousa and Naeun Kim

Does a culture of innovation drive business results? pp. 82-89

James R. Gregory, Ronald K. Satterfield and Brad Puckey

Developing Native American small business strategy through experiential learning pp. 90-102

Agnes J. Otjen

Volume 2, issue 2, 2017

Editorial pp. 113-113

Jake Beniflah

Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders pp. 114-123

Yvette Lynne Bonaparte

The state of the multicultural marketing and advertising in the USA pp. 124-140

Neleen S. Leslie

Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans? pp. 141-157

Napatsorn Jiraporn, Davina Vora and Wendy Casper

Ethnic consumers and retail marketing strategy pp. 158-168

Wootae Chun and Woojong Sim

The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA pp. 169-189

Jake Beniflah, Dominic Lusinchi, Sharmila C. Chatterjee and Mario X. Carrasco

Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters pp. 190-201

Matt Barreto and Gary Segura

Cuba operating methods: A review of seven global food company practices pp. 202-210

Russell J. Zwanka

Volume 2, issue 1, 2016

Editorial pp. 5-5

Unknown

The future has arrived: Targeting the multicultural population is a proven growth strategy pp. 6-8

Javier Farfan and Jake Beniflah

Emotionality differences between a native and foreign language: Implications for cultural marketing strategies pp. 9-20

Catherine Caldwell-Harris and Ayse Aycicegi-Dinn

Empathy in action: Moving toward patient-centric care for multicultural type 2 diabetes patients pp. 21-32

Jennifer Strassburger, Stephanie Herold and Aaron Villa

Linking loyalty programmes to cross-cultural marketing strategy: Implications for US Hispanic consumers pp. 33-42

Wootae Chun

Are future business professionals ready for multicultural marketing? An empirical investigation pp. 43-50

Sonja Martin Poole and J. Garrett-Walker

Designing cultural products for Asian–American consumers: A conceptual framework pp. 51-58

Yuna Kim and Steven Chen

The Mexican American middle class: How heterogeneity in class backgrounds affects integration experiences pp. 59-69

Jody Agius Vallejo

Can a total market ad strategy appeal to multiple ethnic groups? pp. 70-83

Kartik Pashupati, Andy Ellis and David Morse

Measuring brand loyalty among the US Hispanic population: A within-group study in the carbonated soft drink (CSD) category pp. 84-98

Neleen S. Leslie and Jake Beniflah

The conceptualisation and measurement of bidimensional multigroup ethnic identity: A pilot study among US Hispanics pp. 99-107

Jake Beniflah