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Brand Loyalty and the Decline of American Automobile Firms

Fred Mannering and Clifford Winston ()
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Fred Mannering: University of Washington

Brookings Papers on Economic Activity, 1991, vol. 22, issue 1991 Microeconomics, 67-114

Keywords: microeconomics; automobile industry; decline; General Motors; Ford; Europe; Japan; production (search for similar items in EconPapers)
Date: 1991
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Handle: RePEc:bin:bpeajo:v:22:y:1991:i:1991-3:p:67-114