The Impact of Brand and Attention on Consumers’ Willingness to Pay: Evidence from an Eye Tracking Experiment

Karen E. Lewis, Carola Grebitus () and Rodolfo Nayga
Authors registered in the RePEc Author Service: Karen Lewis DeLong

Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 2016, vol. 64, issue 4, 753-777

Date: 2016
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