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God and Marriage: The Impact of Religious Identity Priming on Attitudes Toward Same-Sex Marriage

Brian F. Harrison and Melissa R. Michelson

Social Science Quarterly, 2015, vol. 96, issue 5, 1411-1423

Abstract: type="main">

We hypothesize that priming a shared in-group identity can lead to openness to attitudinal change, even on highly polarized issues. Specifically, we test whether priming a shared identity as a religious person can generate willingness to voice support for same-sex marriage.

We conduct a randomized survey experiment using the SocialSci platform, exposing religious and secular respondents to religious and anonymous primes about same-sex marriage.

Individuals who are religious and who are exposed to the treatment prime are more likely to say that they support marriage equality and would vote for a ballot initiative in their state that would allow same-sex marriage.

Despite widespread opposition to marriage equality among people of faith, having that religious identity primed through an elite religious cue has a significant and often dramatic effect on attitudes toward marriage equality.

Date: 2015
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